The German government’s clear goal is to spend 3.5 percent of gross domestic product on research and development by 2025. This target was already almost achieved in 2019. Of the 109.5 billion euros in total R&D spending in Germany in 2019, 75.6 billion (69%) went to the business sector. Overall, R&D investment increased by at least 0.5 percent annually. Then came Corona, and 56 percent of companies cut their R&D spending.

Conversely, numerous studies show, companies that are R&D active tend to come through the pandemic more easily. It’s not too late to rethink your investment. Companies can use R&D to position themselves in time for the next upturn – which will undoubtedly come – by clearly defining where they want to be after the crisis.

It’s not the size of the investment that matters, but the targeted use of funds. Efficient organizations can achieve above-average returns even with tight investment budgets. The pandemic makes it clear that it is necessary to develop MVPs/prototypes quickly and agilely, to adapt processes and procedures flexibly and to accelerate procedures. With a target-oriented investment strategy, companies can maintain and even expand their market position and remain competitive.

A sensible and low-effort investment in research and development enables GSofLog. The latest methods, concepts and solutions from application-oriented research are agilely transferred into business practice.